I'm currently involved in a number of internet-related businesses.
My involvement generally consists of building a website, and then marketing it.
I work in partnership with other individuals and companies, or on my own.
I have experimented with a number of different marketing techniques for websites over the years.
The ones have worked best for me are Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
SEO involves producing or adapting a website with the aim of ranking highly for given keywords. See this document for more.
SEM involves placing paid advertising on search engines, again, targeting given keywords.
I worked freelance for a while, which gave me the opportunity to form a number of small companies. I am now in the fortunate position of being able to develop those companies full time.